portable digital content (usually serial) published through a feed for subscription

audio, video, pdf, etc.

can be published using a blog

can be syndicated through directories and other portals such as iTunes

what’s podcast feed?

a text file on the internet

it contains info about podcast episodes

anatomy of pdcast feed

title, author, description

most recent episode at the top

new episodes get inserted at the top

google reader-very popular

creating feed-blog software such as WordPress

www.podcastingunderground.com/feed

HowtoCreateAPodcast.com-free podcast tutorial

iTunes works with video podcast

podcast and blogging is powerful tool in promotions in building trust in relationships

good to show yourself everywhere on the web

decide what the target market is

Whirlpool-made a podcast about common issues (still whirlpool branded)

audio & video can be very effective mean to reach people

inform & entertain ppl

offer ppl blogging

podcast directories

plan podcast-target market, product, record video or audio, download podcasts and look at them

compress to mp3, shorter is better, 5-10minutes, videopodcast-less than 5 minutes

promote your blog in iTunes

feedburner.com-can check how many ppl checking up my blog and podcast